Review of ClickFunnels

Introduction

I just purchased the DotCom Secrets book by Russell Brunson on the book website and found the entire purchase process very impressive. As someone that spends a good deal of time studying funnels, Russell’s book funnel stood out and it’s quite clear that he had spent a good deal of time working on this. The process

For those of you interested, the process looks something like this:

You get the book for “free” and you just pay for shipping which works out to being $8.00. The first add-on that you’re offered is the audio book at $37.00

FREE_BOOK_-_DotComSecrets__The_Underground_Playbook_For_Growing_Your_Company_Online___

After you purchase the eBook, you’re then offered an info-product “Instant Traffic Hacks” at $197.00:

Instant Traffic Hack

 

The timer is set to count down from about 10 minutes. I didn’t check to see what happens once the count down reaches zero (though I probably should have left the website to find out!). After this, you’re then offered another upsell, “Perfect Webinar Secrets” with a count down a less than 15 minutes:

Perfect Webinar Secrets

After the two upsells (plus audio book add-on), you’re finally directed to the thank you page which has… more upsells :-)

DotCom Secrets Book Thank You Page

Introduction to ClickFunnels

Finding the whole process very slick, I decided to finally try ClickFunnels, which is probably the main reason that you’re reading this. When I signed up, the offer was 14-day free trial (credit card required) and then you’re automatically charged $97.00 per month

ClickFunnel Trial

ClickFunnel Trial

 

Pricing

So what does $97.00 per month get you?

You get 20,000 visits, 100 pages and 20 funnels. There are other plans as well:

Clickfunnel Pricing

Clickfunnel Pricing

I think that price point is a bit hefty, especially for just 100 pages and 20k visits. I think for that price, you should get at least 200 pages because with thank you pages, confirmation pages, opt in pages, lesson pages, you hit the 100 page mark very quickly. For higher priced products and services, this would make more sense. For low ones, the pricing point is not going to make as much sense. Now let’s talk about the features itself. What exactly are the funnels?

Funnels in… ClickFunnels

The value proposition of ClickFunnels is basically allowing you to create profitable funnels quickly without having to engage a whole bunch of developers and designers to help you launch, and avoid the technical headache typically involved. You’re given the option of using ready-made funnels:

  • Optin Lead Capture Funnel
  • Sales Funnels
  • Webinar Funnel
  • Auto Webinar Funnel
  • Membership Funnel
  • Launch Funnel
  • Custom Funnel
Clickfunnel Templates

Clickfunnel Templates

If you choose the Webinar Funnel for instance, it will give the basic skeleton structure which in order is a webinar sign up page and the confirmation page.

Webinar Funnel

Webinar Funnel

You’ll then be given templates to choose for each page:

Webinar Funnel Pages

Webinar Funnel Pages

My main criticism at this point is that you don’t get many varieties of templates to choose from like you would with Leadpages. But what makes up for that thereis you can actually change/add/edit/delete elements including images, text, headlines, video, evergreen timer, etc. which you definitely can’t do with Leadpages.

Editing the Page

Editing the Page

 

Adding Elements

Some Examples of Elements That You Can Add

Not That Intuitive

Things are quite straight forward for the most part but there are a few key things that took me quite a long time to find out. E.g. if you add pages, it doesn’t automatically go into the “funnel” — they’re just standalone pages and you can’t drag the pages into the funnel. What you have to do is publish the page, and then scroll all the way to the bottom and click a small button on the bottom left to add the page. Not that intuitive.

Add to Funnel

Add to Funnel

Deliverability

Something which is concerning is that system generated emails like transactional emails are going straight to Spam:

Gone to Spam

Gone to Spam

 

2014 Year in Review

This is the first time I’ve done an annual review (publicly). I like to keep my cards close to the chest After reading the annual reviews of Patrick Mckenzie (patio11), Nathan Barry, Dan Norris, Brennan Dunn, and some others, I thought what the heck. Might as well give it a shot. These are well worth […]

Continue

Infusionsoft Scoring System (Lead Flames)

One question people ask a lot is how to score their prospects and how to collect that data.   The first step to take is by trying to collect actionable data. It’s best to track user activities that would demonstrate a “hot” prospect. When you think about implementing a scoring system, you should ask yourself: […]

Continue

Infusionsoft Gets $55 Million For Growth

Infusionsoft has announced today that it received $55 million in growth financing led by Bain Capital Ventures. That brings the total amount raised to more than $125 million. The money will be used, according to Infusionsoft’s press release, on “further product development and commercial expansion.” That is good news for current Infusionsoft users as it […]

Continue

Diversify Your Lead Sources

Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing. If you’re in the position where most of your leads originate from […]

Continue

Chat with Keith Perhac About Marketing Automation

Learn more about Automation from Keith Perhac. He runs a Membership SaaS called Summit Evergreen and runs a boutique marketing agency that covers marketing strategy. He’s based in Japan and consults for Information Marketers worldwide, including Ramit Sethi, Brennan Dunn, and more.   Keith Perhac is an online marketing and strategy consultant   Audio Title: […]

Continue

Infusionsoft Custom Fields

Level: Beginner In this tutorial, I’m going to show you how to create a custom field inside of Infusionsoft. Custom fields are extremely useful and they allow you to store all kinds of information about your contacts. After you log in, go to Admin -> Settings Then click on “Go” with Contact selected in the […]

Continue

Infusionsoft Spring Update 2014

Infusionsoft has officially rolled out its Spring Update for 2014. It has some new features which I’ll go through below. Unfortunately, the roll out has been a bit bungled so far. The reports coming through at the moment have been: Errors logging into the Infusionsoft application Errors sending out emails Infusionsoft API errors which are […]

Continue