Facebook Conversion Tracking with Shopify

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Facebook Advertising is the number one driver of sales for my Shopify store (and a significant driver for Amazon). The great thing about running Facebook Ads to Shopify is that you can see the direct cost/return within the Facebook dashboard. Facebook has made a lot of changes, mostly for the better, so the data might take ...

Daily Routines and The Stages of Business

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A question that I noticed pop up a lot when speaking with entrepreneurs is about how to stay productive or how to manage time wisely. After getting variations of the same questions, I decided to write these posts so I could refer people to it: http://ruizhidong.com/5-roadblocks-to-productivity/ http://ruizhidong.com/6-time-management-hacks/ Since then, I've made some changes to my habits and my business, ...

Need for Speed: WPEngine vs Liquid Web

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Background I decided today that it's time to upgrade my servers. Load times make a significant impact on SEO. If your website loads too slowly (anything above 2 seconds is not good and above 6 seconds is way too slow), the user gets impatient, clicks the back button and this tells Google that you don't provide ...

Review of ClickFunnels

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Introduction I just purchased the DotCom Secrets book by Russell Brunson on the book website and found the entire purchase process very impressive. As someone that spends a good deal of time studying funnels, Russell's book funnel stood out and it's quite clear that he had spent a good deal of time working on this. The ...

Integrating OptimizePress with Infusionsoft and Passing Form Variables

Learn how to pass URL variables to OptimizePress forms into Infusionsoft. You can use this kind of information to figure out what advertising channels are working well, what specific ads are converting, what the lifetime customer value for a specific keyword is, or simply to pre-fill an OptimizePress form with an existing contact's email address for ...

Infusionsoft Scoring System (Lead Flames)

One question people ask a lot is how to score their prospects and how to collect that data.   The first step to take is by trying to collect actionable data. It's best to track user activities that would demonstrate a "hot" prospect. When you think about implementing a scoring system, you should ask yourself: "What activity does ...

Infusionsoft Gets $55 Million For Growth

Infusionsoft has announced today that it received $55 million in growth financing led by Bain Capital Ventures. That brings the total amount raised to more than $125 million. The money will be used, according to Infusionsoft's press release, on "further product development and commercial expansion." That is good news for current Infusionsoft users as it will ...

Diversify Your Lead Sources

Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing. If you're in the position where most of your leads originate from one ...