The 80/20 of Business Owners

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Not many entrepreneurs make it to become owners of a business that can support them and their lifestyles. Only a small percentage of entrepreneurs that try and persist will succeed. That's the 80/20 rule at play among start ups (though it's probably be closer to like 95/5 in reality). Of the ones that do make it, ...

Improve Your Infusionsoft Deliverability

Have you been noticing your open rates drop? There could be an issue with your deliverability rate. Here are a few things that you can try. Configure Your SPF Records This is an authentication protocol which basically gives Infusionsoft permission to send emails from your domain. You can learn more about it here. The Infusionsoft guide (not very good) to ...

Oversubscribed By Daniel Priestley Summary

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I've started reading Oversubscribed by Daniel Priestly which I'm enjoying. I typically put all of my book notes and summaries into Evernote so that I can find it later easily but thought that I might start sharing these publicly instead. My Notes You only need to have some fanatical fans to make it work. You can do ...

Solo Design Sprint in Sydney

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The Design Sprint is a great way to figure out if an idea is worth trying out before doing a full scale launch. It's a really rapid way to test out the market without having to commit to anything. You just create a facade, make customers think it's the real thing, watch their reaction, get ...

Essential Tools To Run a 7+ Figure Amazon Business

Essential Tools These are the tools that I consider crucial in running my Amazon business. 1. AmzTracker AmzTracker has evolved quite quickly to be an all in one tool where you can: Keep track of keyword ranks and sales ranks (works well) There's a review club where you can offer your products in exchange for reviews. This works sometimes but there are ...

Facebook Lead Ads Integrator

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Facebook has recently released a new lead ads feature which is really great. I didn't get very good results initially but after further testing, I have managed to get leads at €0.12 per opt-in. So I am definitely a convert.   Part of the reason they work so well is that they stay within the Facebook Ecosystem (rather ...

10 Reasons Why You Shouldn’t Sell on Amazon

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Everyone knows the benefit of selling on Amazon which is that you can make a ton of money. Not many talk about the reasons not to, of which there are plenty. Amazon can shut down your account at any anytime If your business is 100% Amazon, you've just lost your business. In some cases, Amazon will keep ...

2015 Annual Review

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This is my second year in review. You can read the first one here. It's been such a crazy year that I haven't really had much time to just reflect so I've been looking forward to sitting down with a nice cup of coffee and writing away. What Went Well Ecommerce -- It feels like all I ...