SEMRush Plans IPO After 2020 Growth

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SEMRush announced on Monday that it plans to IPO under the ticker SEMR and will raise $100 million.According to its S-1 statement, SEMRush has $144.2 million in annual revenue with over 67,000 paying customers.Rand Fishkin said recently that SEMRush has gone from 3rd or 4th place in SEO software to a clear number 1 in ...

Amazon FBA Businesses Will Become More Valuable

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Fulfilled by AmazonA Boston-based eCommerce group called Thrasio has just raised $750 million to buy up small FBA businesses, raising its total capital raised to almost $2 billion. Thrasio has been buying $1.5 million in FBA revenue per day, according to Joshua Silberstein, their co-founder, in an interview with the FT. There's a lot of ...

Affiliate Dashboard

An important sales channel: Affiliate MarketingMore and more software companies are recognizing the importance of affiliate marketing and having a strong SaaS affiliate dashboard.The affiliate industry has been growing very rapidly and is estimated to be worth over $8 billion by 2022.The growth has been a mixture of different industries including in eCommerce and software ...

Sellics Benchmarker for Amazon PPC Keywords

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Amazon PPC AdsAre you running Amazon Sponsored Ads for your FBA Business?If so, you can now see how you compare with your competition on Amazon PPC with a Free Customized Report from Sellics that's available here now.In the report, you'll see how your ACoS, CPC, CTR, and CVR compares. If you're on top, then you ...

Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

2020 Lessons Learned and 2021 Annual Planning

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Source: Wikipedia2020 has been quite a crazy year for all of us. The Netflix movie, Death to 2020, is an interesting reminder of this.The lack of social interactions, closing of gyms, bars, restaurants, and just staying at home has given me the opportunity to work more on my mental game with meditation, Stoicism as well ...

Is Audible Worth It?

Audible.comAmazon Audible IntroductionIn this post, you'll learn:Is Audible worth it? How to get even more books from AudibleSome of my favorite Audible titles, A bonus Audible offer at the end.If you've already decided that you'd like to try audible, you can get a 30 day free trial and you get one credit which you can ...

What Max Martin Can Teach You About Marketing

I recently read Evaldo's nice and short book, The 16 Word Sales Letter, and learned in the book that Max Martin has single handedly written 30+ blockbuster pop songs across different genres.They include Baby One More Time, I Kissed A Girl, One More Night, Shake It Off, Can't Feel My Face, and Can't Stop The ...

SaaS SEO Keyword Research

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Tools of the TradeMy favourite go to tools for SEO are SEMRush and Ahrefs. If you're just starting out, you can check out some free options in Ahrefs alternatives.AhrefsDigital Customer JourneyYou can target different stages of the customer journey starting with research and ending with the transaction or money terms.For example, with eCommerce, ...