Amazon Sponsored Ads PPC Strategy 2020

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Amazon has recently launched a new "Advertising Console" which has replaced the previous Sponsored Ads dashboard. Using Amazon Sponsored Ads is a very important part of the overall Amazon Seller Strategy and it can be a huge boost to sales if done correctly. Part of the reason it's so essential is because it has the effect ...

Klaviyo vs Conversio

A Transformation, Then Sale of Conversio I was with Conversio from the early days when they were called Receiptful and the CEO was answering the tickets. It's been exciting to watch them grow and go through changes. They got acquired by Campaign Monitor in August 2019. The CEO had sold a previous start up (WooThemes) to ...

Roam Research 2020 Review, Pricing, and Alternatives

Updated May 29, 2020 Roam Research I've been using Roam Research for a while now and I love using the software. Why? It's the best tool I've used so far for personal knowledge management. A surprising benefit has been the Roam community that's filled with learning geeks like me 🤓 Why Roam Has Become So Popular Crazy Growth at ...

Sellics Review 2020

Sellics Review Sellics pitches themselves as an all in one platform but really the most valuable feature for Amazon sellers is its Amazon PPC management feature. If you're looking for an all in one, honestly I think that Helium 10 is the way to go. Keep in mind that Helium doesn't have a PPC manager. When you're ...

Post COVID eCommerce General Sales Update

With everyone stuck at home the last two months, it's no surprise that retail sales have suffered and online eCommerce sales have benefited generally (this doesn't apply to all categories like travel for example). Amazon has around 50% marketshare in the US and they've clearly been a beneficiary during this pandemic. I'd say there's a ...

Otter Notes Review

Otter Notes is a great application for note taking. It's an automatic transcription software (available in desktop and for iPhone/Android) -- it does the transcription in real time and while it's not perfect, it's pretty accurate and very useful. I use it for taking personal notes (which I'll put into Roam Research) instead of having to ...

Canva For Work: The Complete Canva Pro Review

I've never done graphics design before. I always thought it not within my field of expertise (it always seemed to "artsy" for me) and Adobe Photoshop just seems really intimidating requiring hundreds of hours of training. So for the last 10 years, I've always used a specialist graphics designer... until Canva that is. ★★★★★ Can I Try ...

A List of Experiments to Increase Your eCommerce Conversion Rates

Once you have significant revenues and traffic coming in to your Shopify Store, it's time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then ...

LinkedIn Learning Reviews

During this period where we're all forced to stay at home, LinkedIn Learning seems to be a very popular self-quarantine activity: LinkedIn Learning Traffic Spike LinkedIn Learning was originally Lynda.com. It then got acquired by LinkedIn and renamed to LinkedIn Learning. LinkedIn then got acquired by Microsoft. In a nutshell, LinkedIn Learning has: A library of over 15,000 courses in 7 ...