eCommerce

Lifecycle Email Marketing with Klaviyo

Make sure to checkout Klaviyo eCommerce Segmentation. You can learn more about Klaviyo generally in my review here. If you’re doing a ton of Facebook Ad Spend, then the above image might look familiar to you. It follows a very similar sort of cycle — Top of Funnel, Middle of Funnel and Bottom of Funnel. […]

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eCommerce Segmentation: Understanding Your Customers

Klaviyo eCommerce I’ve written in this Klaviyo Review before about why I think it’s the best email marketing solution for Shopify store owners (and probably for WooCommerce too). If you’re already using Klaviyo, then this post is for you. Firstly, what is segmentation? Segmentation means using data to sort your addressable audience into groups with

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Complete Klaviyo Review, Pricing, and Alternatives — Is Klaviyo Worth It? Updated in 2022

Updated on Feb 4, 2022 Table of Content Full Klaviyo Review Klaviyo Pricing Different Types of Email Marketing Klaviyo Results Free Klaviyo Training Klaviyo Review If you’re running a Shopify store that’s generating revenue and you’re not using Klaviyo, then you’re leaving a lot of money on the table. In this Klaviyo Review you’ll learn

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Using Corporate Finance and Economics To Decide Whether to Proceed with a Product Launch

There are certain types of products which aren’t easy to gauge in advance whether or not they’ll be successful. For these, there are some tools that I learned during university and later from working in corporate finance that gave me a useful framework for making these decisions. The more experienced you are in your field,

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Points Hacking for the International Entrepreneur

I see a lot of posts around travel hacking but the majority seems targeted towards US residents which doesn’t really help the non-US nomadic entrepreneur. Background My situation is that I earn in multiple currencies and I spend in multiple currencies but most of the business costs are USD denominated. That’s a fairly bad thing

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Amazon and the Hidden Foreign Currency Exchange Rates

Selling into multiple marketplaces is great because you can add new revenue streams with your existing line of products and you get to earn in different currencies. Earning different currencies is especially beneficial if your base currency of expenditure is weakening like the pound sterling and your earnings are currencies that are strengthening against your

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Essential Tools To Run a 7+ Figure Amazon Business

Essential Tools These are the tools that I consider crucial in running my Amazon business. 1. AmzTracker AmzTracker has evolved quite quickly to be an all in one tool where you can: Keep track of keyword ranks and sales ranks (works well) There’s a review club where you can offer your products in exchange for reviews. This

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