Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most […]
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Why Should You Learn Logical Fallacies? This is a key skill to have in your thinking toolbox. It’s a lifelong skill that will enable you to have to determine whether arguments are true or false. Whether it’s a political commentator that’s trying to convince you of something or you’re reading a book for school and
The Ultimate List of Logical Fallacies Read More »
For very competitive keywords on Google Ads, you’ll generally find that the cost per click is very high. In the case of some of the SaaS clients that I’ve worked with, they’ve been as high as $75 for just one click! To bring down the cost of acquisition as well as CPC, it’s best to
Best Practices for Optimizing a Landing Page for Google Ads Read More »
Note: Updated Jan. 5, 2021 Since YouTube has started in 2005, it’s gone through a rapid amount of growth. People are currently spending 180 million hours a day watching YouTube. Part of the reason why YouTube is so appealing is because there’s really something there for everyone. For advertising eCommerce & SaaS, YouTube can be
YouTube Ads & Tools 2021 Read More »
There has been a few changes that have happened recently with Facebook Ads. If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook: The interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can reach even
Facebooks Ads & Shopify Tracking Levels Read More »
There’s a ton of information being produced now. Having an effective filter is useful. That’s why I like have a newsletter with a digest of news stories where I can skim quickly to see what’s there and anything that catches my eye. My favourites: The Skimm Morning Brew The Hustle The Information Netwealth Morning Business Roundup
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Do you have Google Analytics installed for your Shopify store? If not, then you should do that ASAP. I’m surprised by just how many Shopify stores don’t have Analytics installed given the amount of insights that you can glean from GA. If you’re just starting out, you can just have it set up and let
Shopify + Google Analytics: Add to Cart (ATC) Read More »
I wrote previously about how useful side bars are for writing books within Roam Research. Another useful habit is keeping the Daily Log (I’ll write a post later dedicated to this topic). An added benefit of using the Daily Log is that this feeling of “I need to remember something” goes away so I can
Writing a Book with Roam Research (Part 2) Read More »
I keep my Daily Log open within Roam Research whenever I’m working on my computer. If I come across any interesting advert or something that has elements that I think will be useful in the future, then I’ll take a screenshot and upload it to Roam Research. To keep it properly categorized, I’ll add the
Roam Research Daily Log: Adding Advertising Swipe Files Read More »
I find checklists generally to be super helpful. When you’re uploading videos to YouTube for instance, you need to make sure that you’ve got a good thumbnail, keywords/tags, headline, body text etc. It’s better not to rely on your memory each time you’re doing these things. So it’s better to actually just have a list
Using Checklists Within Roam Research Read More »